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A Framework for Islamic Advertising: Using Lavidge and Steiner's Hierarchy of Effects Model
Research Output | Dar Al-hikmah Library | IIUM Only

Lavidge and Steiner’s (1961) hierarchy of effects model has strengths in its pragmatism and clarity. It outlines the series of steps consumers take with the purchase of products being the final step. The steps are related to the cognitive, affective and conative components of psychology. Advertisers could use advertising and other marketing commu

Integrated eia-Lca: a Tool Towards Toyyib Environment
Research Output | Dar Al-hikmah Library | IIUM Only

This examination presents a unique fusion of Environmental Impact Assessment (EIA) and Life Cycle Assessment (LCA) methodologies, aimed at cultivating a Toyyib environment. This concept, embedded in Islamic ethical principles, refers to an ecologically pure and morally sound setting. The paper focuses on sustainable practices in managing natural el

Exploring the Potential for Renewable Energy Consumption in Reducing Environmental Degradation in Somalia
Research Output | Dar Al-hikmah Library | IIUM Only

Somalia has a relatively small amount of forested land, covering only about 10.5% of the nation’s total land area. The reason for this is that much of the country’s tropical forests, which were originally located along the Shabelle and Jubba rivers reclaimed agricultural land. This study examines the relationship between environmental degradati

Design and Fabrication of Unmanned Arial Vehicle for multi-Mission Tasks
Research Output | Dar Al-hikmah Library | IIUM Only

The design for UAV was planned taking into account the real-life engineering problems such as different phases involved in developing a product. Here the task is to design, create, build and test a remote-control airplane. The planning and designing of an aircraft must start from the scratch, with lots of restrictions and parameters, like a specifi

The Politeness Strategies Employed by Asian and Western Social Media Influencers
Research Output | Dar Al-hikmah Library | IIUM Only

Politeness strategies play a vital role in communication in order to avoid any conflicts or offending other people’s feelings. Showing good manners and uttering good words are extremely important in Islam. This is in line with the Prophet Muhammad’s teaching for his followers to be kind and speak compassionately. In communication, conflicts may

Perbankan Islam Perlu Gandakan Usaha Banti Pks Bumiputera
Research Output | Dar Al-hikmah Library | IIUM Only

Saban tahun, jurang pendapatan penengah antara kaum Cina dengan Bumiputera semakin melebar kepada RM2,374 pada 2022 daripada RM1,971 pada (2019) dan RM497 (1989). Bahkan lebih 50 peratus isi rumah di negeri dengan majoriti penduduk Bumiputera seperti Kelantan, Perak, Pahang, Perlis, Kedah, Terengganu, Sabah dan Sarawak tergolong dalam kategori B40.

The Gis and Swot Analysis for the Language in Tourism: a Study on the Local Dialect in Muar, Johor, Malaysia
Research Output | Dar Al-hikmah Library | IIUM Only

Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to identify the local dialect of Muar along the Muar River

Teaching Islamic Values Through Problem Solving in Mathematics: a Case Study
Research Output | Dar Al-hikmah Library | IIUM Only

This paper presents the findings of a study which was performed to develop students’ Islamic values through a series of problem solving activities, incorporated in the teaching of mathematics. Students were presented with mathematical problems that allow discussions on some moral predicaments, posed into a problem of the day lesson. This pre-expe

Teaching Islamic Values Through Problem Solving in Mathematics: a Case Study
Research Output | Dar Al-hikmah Library | IIUM Only

This paper presents the findings of a study which was performed to develop students’ Islamic values through a series of problem solving activities, incorporated in the teaching of mathematics. Students were presented with mathematical problems that allow discussions on some moral predicaments, posed into a problem of the day lesson. This pre-expe

Rough Hollow Mesoporous Silica Nanoparticles as Carrier for Agarwood Oil to Treat Cancer Cells
Research Output | Dar Al-hikmah Library | IIUM Only

Natural products such as agarwood oil (AO) are found to exhibit potential anticancer properties. They provide safer and better alternative to the conventional drugs used in chemotherapy treatment. However, due to the limitation of AO in terms of volatility, stability and solubility in water, a suitable carrier is needed to enhance the performance o

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KCDIOM

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KCDIOM

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