KM Portal

The Lavidge and Steiner Hierarchy of Effects Model for Advertising: a Framework of Islamic Advertising
Research Output | Dar Al-hikmah Library | IIUM Only

Advertising effectiveness could be measured by the hierarchy of effects model by Lavidge and Steiner (1961). It depicts the various steps prospective consumers go through before making a purchase. Advertising is the force that is able to move consumers along the different steps. The purpose of life for a Muslim is to worship Allah. In view of this,

Politik, Kepimpinan dan Isu-isu Semasa: Dapatan Perbincangan Kumpulan Fokus di Kelantan, Terengganu dan Pahang
Research Output | Dar Al-hikmah Library | IIUM Only

Kajian ini adalah sebahagian dari kajian besar pilihanraya di Negara ini yang dijalankan pada tahun 2015. Bahagian kajian ini mengkaji isu-isu semasa dan pandangan-pandangan terkini mengenai kepimpinan, parti-parti politik dan juga pilihanraya di tiga negeri: Kelantan, Terengganu dan Pahang. Dua daripada negeri-negeri ini mempunyai populasi pengund

Investigation of Pem Fuel Cell for Automotive Use
Research Output | Dar Al-hikmah Library | IIUM Only

The paper provides a brief investigation on suitability of Proton-exchange membrane fuel cells (PEMFCs) as the source of power for transportation purposes. Hydrogen is an attractive alternative transportation fuel. It is the least polluting fuel that can be used in an internal combustion engine (ICE) and it is widely available. But if hydrogen is u

Critical Heat Flux Enhancement in Saturated Pool Boiling Using water-Based Nanofluid with Honeycomb Porous Plate
Research Output | Dar Al-hikmah Library | IIUM Only

The critical heat flux (CHF) limit is a great concern by many in the field of heat removal technology through pool boiling system. External cooling of pressure reactor vessel by in-vessel retention (IVR) method will involve boiling process in order to remove decay heat from the molten core through the lower head of the vessel. Increasing CHF could

Tgfβ-1 and Alk5 Inhibitor Treatment Affects Expressions of Tgf β Signalling Pathway Associated Molecules in Shed Cultured in Keratinocyte Growth Medium
Research Output | Dar Al-hikmah Library | IIUM Only

Stem cells from human exfoliated deciduous teeth (SHED) can be induced to differentiate into epithelial-like cells when cultured in a differentiation medium. Transforming growth factor beta (TGF-β) signalling pathway plays an important regulatory function in epithelial proliferation and differentiation.TGF-β1 functions through a complex mechanism

Political Economy of Millennium Development Goals: a Critical Assessment of Achievement and Strategies
Research Output | Dar Al-hikmah Library | IIUM Only

The Millennium Development Goals (MDGs) are a noble initiative to deal with certain chronic socioeconomic problems of the backward societies. Targeted to achieve eight major goals by 2015, the initiative deserves critical assessment of its achievement and strategies as its time frame is approaching to an end. Based on data on the goals achievement

When Arbitration Clause and Oppression Claims Collide
Research Output | Dar Al-hikmah Library | IIUM Only

The reliance on arbitration clause within the context of shareholders' protection under company law rules gives rise to several questions which the article seeks to answer: first, whether members may agree to rely on arbitration regarding matters that would ordinarily be resolved through a statutorily provided remedy such as an oppression remed

Mechanisms of α-mangostin-Induced Antinociception in a Rodent Model
Research Output | Dar Al-hikmah Library | IIUM Only

Objective: Elucidate the antinociceptive mechanisms of a-mangostin isolated from Garcinia malaccensis Linn. Methods: Male mice/rats (n 1⁄4 6/group) were used in this between-group study. To determine a-mangostin’s antinociceptive profile, animals were given a-mangostin orally (3, 30, or 100 mg/kg) 60 min before the start of the abdominal constr

Impact of Outdated Cqi Report on Adapted well-Known Packet Scheduling Algorithm When Streaming Video
Research Output | Dar Al-hikmah Library | IIUM Only

Given that there are overgrowing demands for video streaming application in the downlink Long Term Evolution Advanced (LTE-A), effective scheduling of these delay-sensitive real-time packets are critical. However, there remains a challenge where (re)transmission of video packets in the downlink LTE-A may subject to numerous impairments including ou

Campus Landscape Environment for Student with Disabilities: a Case of International Islamic University Malaysia (Iium), Gombak Campus
Research Output | Dar Al-hikmah Library | IIUM Only

The awareness regarding students with disabilities (SwDs) in campus of higher educational institutions has been increasing. This study investigates the access audit on the proper planning and designing of campus landscape environment which is not only useful for able-bodied people/students but also for the disabled people/students. Preliminary stud

Category

KCDIOM

Type

KCDIOM

KM Portal