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Brand Experience and Brand Trust: an Impact Towards Customer Brand Loyalty in Theme Park Service Industry
Research Output | Dar Al-hikmah Library | IIUM Only

Theme park industry seems to have potential in sustaining its products and services through brand recognition by the public and also tourists. However, it is hard to sustain the industry due to the lack of loyal customers as they are seeking for unique and lasting experiences from theme park brand. Lack of safety and security management by the them

Local Community Readiness and Willingness to Conservation of Peat Swamp Forest in Air Hitam Muar.
Research Output | Dar Al-hikmah Library | IIUM Only

Peat swamp forest (PSF) has high potential in delivering wide range of economic and social benefits through developing ecotourism to conservation. However it is rarely to be optimised due to poor performance and involvement of locals as they are been viewed to simply gain benefits from tourism development rather than having cooperation in the proce

The Kulliyyah of Economics and Management Sciences: Integrating Conventional Economics with Islamic Values and Ethics
Research Output | Dar Al-hikmah Library | IIUM Only

The chapter describes the Kulliyyah and its various programs. Special emphasis has been placed on how the Kulliyyah develops its various programs integrating Islamic values and ethics. The chapters also highlights the achievements of the Kulliyyah over the last 35 years.

Plans for Planar: phase-Noise Reduction Techniques in voltage-Controlled Oscillators
Research Output | Dar Al-hikmah Library | IIUM Only

To ensure spectral purity in modern RF signal sources, microwave oscillators and voltage controlled oscillators (VCOs) must be designed to perform with low phase noise. Despite the growth of monolithic microwave integrated circuits (MMICs), microstrip planar technology is still used for developing low-phase-noise VCOs due to its design simplicity a

Earnings Management in Malaysian Companies During the Global Financial Crisis and the Coincidental Effect of Ifrs Adoption
Research Output | Dar Al-hikmah Library | IIUM Only

Purpose: This research examines earnings management (EM) behavior during the 2008 financial crisis in Malaysia. Both magnitude and direction of EM are studied and compared with EM during the pre-crisis period. In the case of Malaysia, the Malaysian Accounting Standards Board (MASB) adopted the international accounting standards, i.e. the Internatio

Trimmed Off Adipocytes: a Source of Newly Secreted Adipokines
Research Output | Dar Al-hikmah Library | IIUM Only

Given the beneficial roles of adipokines on body metabolism and its profound protective effects against metabolic disease, a better understanding of the regulation of adipokines secretion is very important. The objective of this study was to isolate, detect and quantify the total proteins in trimmed off abdominal adipose tissues from halal meat sou

Investigation of three-Shaft high-Bypass-ratio Engine Performance and Emission Prediction Using Alternative Fuels
Research Output | Dar Al-hikmah Library | IIUM Only

Protecting the environment has become the main challenge in recent years specifically in aviation industries as they lead to the vulnerable energy crisis and simultaneously pose environmental concerns. With the stringent policies and legislations applied, many potential technological advancement programs are well planned and found out drop-in alter

Cytotoxicity Study of Basella Alba Leaves Extract on Brine Shrimp Lethality Bioassay and Mtt Assay
Research Output | Dar Al-hikmah Library | IIUM Only

Introduction: The main objective of the present study is to investigate the cytotoxicity of crude extracts of Basella alba L. leaves. It has been reported to show various bioactivities, but the toxicity and cytotoxicity effects have not been conducted yet. Materials and Methods: The phytochemical screening of the plants extract has been carried qua

Modelling the Performance and Emission Prediction of Rb211 aero-Gas Turbine Engine Fuelled by jatropha-Based Biofuel
Research Output | Dar Al-hikmah Library | IIUM Only

Fossil fuel is one of the world vital energy resources. The development of transportation technologies increases the demand for petroleum derivative globally. Fossil fuel consumption produces emissions, which potentially harm the environment and human health. Many mitigations have been implemented to address the two main crises; the energy scarcity

Experimental Research of Wall Pressure Distribution and Effect of Micro Jet at Mach 1.5
Research Output | Dar Al-hikmah Library | IIUM Only

In this paper, a study on the effect of the control on the wall pressure as well as the quality of the flow when tiny jets were employed. The small jet aimed to regulate the base pressure at the base region of the suddenly expanded duct and wall pressure distribution is carried out experimentally. The convergent-divergent (CD) nozzle with a suddenl

Category

KCDIOM

Type

KCDIOM

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