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Barisan Nasional's Ge14 Campaign Materials: a Reversed third-Person Effect
Research Output | Dar Al-hikmah Library | IIUM Only

The third-person effect theory postulates that respondents would deny media’s direct effect on themselves but would perceive the same media as having a greater effect on others. A “reverse” third-person effect happens when the intended influence is perceived to be desirable or intelligent on oneself. This perception is sometimes referred to a

An Exposition to the Understanding of Liberalism
Research Output | Dar Al-hikmah Library | IIUM Only

What is liberalism? In what ways does liberalism differ from conservatism? These are important and interesting questions, worthy of further discussions. This paper addressed the first question; it described liberalism as a secular worldview in two sections. Section one delineated the meaning, history and objective of liberalism. Section two provide

The Concepts of Health and Illness Among Young Malay Breast Cancer Patients = Konsep Kesihatan dan Keuzuran Dalam Kalangan Golongan Muda Pesakit Barah Payudara Etnik Melayu
Research Output | Dar Al-hikmah Library | IIUM Only

Health and illness are culturally shaped concepts through which they are perceived, experienced and managed. With diverse cultural background, patients commonly bring different stories to a similar ill-health condition. Among patients suffering from chronic illness like breast cancer, understanding how these concepts are perceived is significant in

An Exploration of Mobile Money Transfer Service Adoption Among Islamic Bank Customer in Somalia = Penerimaan Perkhidmatan Pemindahan Wang Mudah Alih Antara Pelanggan Bank Islam di Somalia
Research Output | Dar Al-hikmah Library | IIUM Only

The world is changing rapidly due to technology, which is becoming an increasing necessity in the daily lives of people. Mobile Money Transfer Service (MMTS) is an alternative form of cash money that demonstrates the concept of electronic payment. Dahabshiil Bank International and Salam Somali Bank adopted MMTS in Somalia in partnership with a tele

Kajang by-Election: a Study of Voter Behaviour
Research Output | Dar Al-hikmah Library | IIUM Only

This paper evaluates the Kajang by-election held in 2014 from the perspective of the third person effect. The state seat of Kajang was considered important given the poor results obtained by the ruling party, Barisan Nasional, then, a party that lost for the second successive time its two-third parliamentary strength. The Kajang by-election was hel

Three Public Relations Practitioners in British Malaya
Research Output | Dar Al-hikmah Library | IIUM Only

The writing of history on the development of public relations has been attributed to specific personalities or events of particular countries that have been made universal and hence ignorant of the position in most of the other countries like Malaysia. The PR history in the US identifies specific personalities like Ivy Lee, Edward Bernays and Arthu

Reliance, Media Exposure and Credibility
Research Output | Dar Al-hikmah Library | IIUM Only

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of cr

A Pilot Study on Expectation and Satisfaction of Denture Patient in IIUM Dental Clinic.
Research Output | Dar Al-hikmah Library | IIUM Only

Introduction: Patient’s expectation can profoundly affect the satisfaction towards a new denture construction. Previous studies have stated that, prosthetic treatment failures occur not because of clinical and technical problem but due to unrealistic expectation of the patient who expect the denture to be comparable to the natural dentition funct

The Release Profiles of Baccaurea Angulata Extract from Various Gelling Agents
Research Output | Dar Al-hikmah Library | IIUM Only

This study investigates the release profiles of Baccaurea angulata extracts incorporated in carbopol, guar gum, and konjac gum. Franz cell diffusion was run for 24h for finite dosing, and 6h for infinite dosing. From finite dosing, carbopol had the highest cumulative amount permeated, (75.75±1.18% content release) compared to guar gum and konjac g

A Novel Secret Key Generation Based on Image Link
Research Output | Dar Al-hikmah Library | IIUM Only

One of the main problems with symmetric encryption is key distribution especially when involving large number of users i.e to generate identical keys at different locations. To address this challenge, we proposed a novel algorithm of secret key infusion protocol (SKIP) to generate an identical secret key. While, the key is generated based on a prov

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