Research Output | Dar Al-hikmah Library | IIUM Only
The slogan “Qu Puteh, Qu Puteh, Barulah Putih” and “DeHerbs, Terlajak Laris” had created a phenomenon in Malaysia. People are becoming obsessed with whitening and slimming products as well as products that claim to cure various diseases. Social media has been effectively used as a platform to market these products. It is observed that some