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Strategic Public Relations Management : Planning and Managing Effective Communication Programs
Knowledge Resources | Dar Al-hikmah Library | Public Access

Summary: "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners underst

Effective Crisis Communication : Moving from Crisis to Opportunity
Knowledge Resources | Dar Al-hikmah Library | Public Access

Contents:Acknowledgments -- The conceptual foundation -- Defining crisis communication -- Understanding crisis communication theory and practice -- The lessons and practical application -- Lessons on effective crisis communication -- Applying the lessons to produce effective crisis communication -- Lessons on managing crisis uncertainty e

Mainichi No Kikitori Gojunichi : Shokyu Nihongo Chokai Renshu. 001. = Everyday Listening in 50 Days, Vol. 1. Listening Tasks for Beginners
Knowledge Resources | Dar Al-hikmah Library | Public Access

Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,PL539.3 M685M 2010 v1 sdc1,Available,11100403271

Shin Wakuwaku Bunpo Risuningu Hyaku : Mimi De Manabu Nihongo Eigo Chugokugo Betonamugotsuki 1
Knowledge Resources | Dar Al-hikmah Library | Public Access

Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,PL539.3 K75S 2017 v1 sdc,Available,11100403266

Communication Mosaics : an Introduction to the Field of Communication
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Communication Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,P90 W873Co 2017,Checked out,11100386567

Ongoing Crisis Communication : Planning, Managing, and Responding
Knowledge Resources | Dar Al-hikmah Library | Public Access

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD49 C775O 2015,Available,11100395973

Librarian's Guide to Online Searching : Cultivating Database Skills for Research and Instruction
Knowledge Resources | Dar Al-hikmah Library | Public Access

Summary: "This book describes the background of how databases work; how they are constructed and in the case of some databases; how they transitioned from the legacy print world to an online environment; how technologies within databases can interact with other products like bibliography citation services, outbound linking to full text con

Advertising Media Planning
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Advertising media planning Contents:Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strate

Conducting Empirical Analysis : Public Opinion in Action
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): United States -- Problems, exercises, etc. -- Politics and government Public opinion Research Methodology -- 21st century Contents:Introduction to conducting empirical analysis -- Political socialization -- Mass media -- Attitude stability and attitude change -- Political ideology -- Pluralistic roots of public opinion -- Polit

Fundamentals of Collection Development and Management
Knowledge Resources | Dar Al-hikmah Library | Public Access

Summary: "Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Consideration is given to traditional management topics, cooperative collection development and management, licenses, negotiation, and other purchasing and budgeting topics, and the ways that changes in information delivery and acce

Category

KCDIOM

Type

KCDIOM

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