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The Cooperative Intercultural Pragmatics of Request Strategies Model (Ciprs): a Study on Request Strategies by Second Language Learners in a Multicultural Setting
Research Output | Dar Al-hikmah Library | IIUM Only

This book is focus upon differences in the choice of request strategies opted by second language learners in a higher education institution with a multilingual and multicultural setting. It has been observed by several studies carried out in this field that second language learners would probably choose different types of strategies when making req

Syariah Courts Criminal Jurisdiction Amendment Bill 2016: from the Constitutional Perspective
Research Output | Dar Al-hikmah Library | IIUM Only

The proposal to amend ACT 355, namely the Syariah Courts Criminal Jurisdiction Act, in 2016-2017 has received various reactions from the public. The mixed reactions are caused by various factors. For most people the proposal is timely and necessary but on the other hand there are some people who oppose it. It is viewed that the opposition to the pr

Political Communication Through a Qualitative Lens
Research Output | Dar Al-hikmah Library | IIUM Only

With the growth of the political communication discipline as the goal, the qualitative inquiry, in a field that is dominated by the quantitative inquiry, has been recommended to be placed alongside quantitative research in some literature. This is not a novel recommendation. The mixed methods approach in the pursuit of theoretical understanding is

Adoption of Jmm Practices – a Key to Performance Improvement of a Local Automotive Industry
Research Output | Dar Al-hikmah Library | IIUM Only

It is imperative for a manufacturing company all over the world to constantly look for ways to increase productivity and at the same time to lower cost to secure a competitive position. It is recognized that practices associated with Japanese Manufacturing Management (JMM) can yield a superior competitive advantage in terms of productivity, quality

The Role of Waqf and Trust Commission (Wtc) in Zanzibar: Problems and Prospects
Research Output | Dar Al-hikmah Library | IIUM Only

Waqf as institution has played a great role in the past. Several examples are cited to show the socio-economic contributions this institution had played in the past especially in the Muslim communities. This institution offered many notable public services that are today financed by the state or the government, such as education, health care, natio

Design and Development of Hybrid Energy Generator (Photovoltaics) with Solar Tracker
Research Output | Dar Al-hikmah Library | IIUM Only

This paper is the outcome of a small scale hybrid energy generator (hydro and photovoltaic) project. It contains the photovoltaics part of the project. The demand of energy resources is increasing day by day. That is why people nowadays tend to move on and changes their energy usage from using fossil fuels to a cleaner and green energy like hydro e

Investigation of Aluminum Heat Sink Design with Thermoelectric Generator
Research Output | Dar Al-hikmah Library | IIUM Only

This paper presents an investigation of aluminium heat sink designs with thermoelectric generator. Basically, for thermoelectric generator (Peltier module), the thermal conversion uses Peltier effect. Two heat sinks with different design, with thermoelectric module of Bismuth Telluride, Bi 2 Te 3 were used in this investigation. The simulation and

Muslim Culture and Marketing Communication
Research Output | Dar Al-hikmah Library | IIUM Only

A seminar paper on Muslim Culture and Marketing Communication to a non-Muslim audience in Thailand.MUSLIM CULTURE AND MARKETING COMMUNICATIONBy, DR. AIDA MOKHTAR International Islamic University Malaysia 6 August 2017PREVIEW 1.Muslim market 2.So what? 3.Selective Halal products 4.Global halal hub 5.Marketing communication 6.Islamic advertising (cou

Social Media, Youths and Ethics
Research Output | Dar Al-hikmah Library | IIUM Only

Social media for Muslims of OIC countries need to be used ethically. There are several Islamic principles that need to be used as a guide for using social media. Social media has spurred evolutions to take place in Muslim countries notably demonstrated through the Arab Spring. Muslims need to be given the platform of expressing themselves. How this

Television Advertising Regulations in Malaysia and the Salience of Ideals: the agenda-Setting Stance for Nation Building
Research Output | Dar Al-hikmah Library | IIUM Only

Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s endeavour in becoming a developed nation. There are several guidelines and codes issued by government organisations that regulate or encou

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