iKnow

A Reader in Marketing Communications
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Communication in marketing | Marketing | Advertising Contents:Marketing communications -- From advertising to integrated marketing communications -- Advertising : what to say, when -- Sales promotion -- From direct mail to direct response marketing -- Marketing public relations -- Sponsorship -- Personal selling -- The Internet

Propaganda, the Press and Conflict : the Gulf War and Kosovo
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Propaganda, British -- History -- 20th century | Persian Gulf War, 1991 -- Press coverage -- Great Britain | Persian Gulf War, 1991 -- Propaganda | Press and propaganda -- Great Britain | Kosovo (Serbia) -- History Press coverage -- Civil War, 1998-1999 -- Great Britain | Kosovo (Serbia) -- History Propaganda. -- Civil War, 1998-1999

Grammar Practice for Upper Intermediate Students
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): English language -- Textbooks for foreign speakers | English language -- Study and teaching Foreign speakers Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,PE 1128 P882G 2008 cd,Available,00011098693

History Skills : a Student's Handbook
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): History -- Study and teaching (Higher) -- United States | History -- Research Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,D16.3H673A 2009,Available,00011102659

Health Psychology
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Clinical health psychology | Medicine, Psychosomatic Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,R726.7T246H 2009,Available,00011098750

Essentials of Understanding Psychology
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Psychology -- Textbooks Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,BF121F312E 2009,Available,00011098743

Macroeconomics
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Macroeconomics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB172.5G664M 2009,Available,00011098446

Bending Science : How Special Interests Corrupt Public Health Research
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Public health -- Research -- United States | Environmental health -- Research -- United States | Environmental policy -- United States | Medical policy -- United States | Fraud in science -- United States | Pressure groups -- United States Contents:Why bend science? the players, the setting, and the consequences -- Where are th

e-Marketing
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Internet marketing Contents:Past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strate

Microsoft Office Excel 2007 Programming : your Visual Blueprint for Creating Interactive Spreadsheets
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Microsoft Excel (Computer program) | Electronic spreadsheets -- Handbooks, manuals, etc. -- Computer programs | Charts, diagrams, etc. -- Handbooks, manuals, etc. -- Computer programs | Macro instructions (Electronic computers) -- Handbooks, manuals, etc | Business -- Handbooks, manuals, etc. -- Computer programs Holdings:

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