iKnow

Kellogg on Integrated Marketing
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Marketing Contents: Don E. Schulz -- Dawn Iacobucci and Bobby J. Calder -- Bobby J. Calder and Edward C. Malthouse -- Tom Collinger -- Andrew J. Razeghi and Bobby J. Calder -- Lisa Fortini-Campbell -- Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder -- Lisa A. Petrison and Paul Wang -- Edward C. Malthouse -- Fran

Six Sigma Team Dynamics : the Elusive Key to Project Success
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Teams in the workplace | Project management | Leadership Contents:Six sigma team dynamics : the elusive key to project success -- The roles and responsibilities of a six sigma team -- Team effectiveness : how the lack of facilitative leadership results in six sigma failures -- When six sigma meetings go bad : facilitative inter

Kellogg on Technology & Innovation
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Technological innovations -- Economic aspects Contents:Wireless value chain and infrastructure -- Optical networking -- The future of semiconductor technology -- Brave new world of wireless networks -- Wireless applications -- Voice over ip on wireless networks -- Interactive television -- Peer-to-peer computing -- Nanotechnolo

And Now a Few Laughs from Our Sponsor : the Best of Fifty Years of Radio Commercials
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Broadcast advertising | Humor in advertising Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,HF 6146 B74 O11A 2002 cd,Available,00000938630

Consumer Evolution : Nine Effective Strategies for Driving Business Growth
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Business planning | Internet | Electronic commerce | Customer services Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.28G763C 2002,Available,00000997133

Creative Leaps : 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Saatchi & Saatchi Company | Advertising Holdings: ,CD-ROM Accompanying Material,Gombak Campus Library,Non Book Collection,Multimedia Shelf,HF 5823 N554C 2003 cd,Available,00000938632

Customize the Brand : Make it More Desirable -- and Profitable
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Brand name products | Trademarks | Market segmentation Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD69B7N712C 2003,Available,00000938646

Work Careers : a Developmental Perspective
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Career development | Vocational guidance Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5381W926F 2002,Available,00000997134

Recreating Asia : Visions for a New Century
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): World Economic Forum | Economic forecasting -- Asia | Globalization -- Economic aspects -- Asia | Asia -- Economic conditions -- 21st century | Asia -- Politics and government -- 21st century Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HC412R311R 2002,Available,00000938628

Personality and Work : Reconsidering the Role of Personality in Organizations
Knowledge Resources | Dar Al-hikmah Library | Public Access

Subject(s): Personality and occupation | Job satisfaction | Achievement motivation | Employees -- Attitudes | Corporate culture Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,BF698.9O3P467B 2003,Available,00000938637

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