The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the antecedents that significantly contribute to build

Learning L2/FL in the outside world or in societies where the language is in actual use can be more meaningful, as compared to learning it inside the classroom. Most of the time learners are not able to develop much functional ability, as a result of limited opportunity to use the L2/FL in the classrooms. However, research shows that one of the thi

This paper describes a study to investigate strategies to enhance Arabic speaking skills using media conducted on good and poor Malay speakers of Arabic. It highlights the similarities and the differences in terms of the types of media used by both groups of speakers, the activities commonly performed while using the media and the frequency of usin

To compare the surgical outcomes of laparoscopic hysterectomy (LH) versus abdominal hysterectomy (AH) in patients with severe pelvic endometriosis. Methods: A retrospective review of patients undergoing hysterectomy for endometriosis was conducted between January 2002 and December 2007. A total of 503 patients had severe pelvic endometriosis; of th

A current marketing practice of the Takaful industry requires agents to market and distribute the Takaful products to the public. Consequently, Takaful agents play an important role on behalf of the Takaful operator, to represent the Takaful operators and their products. More importantly, the agents would present the image of the Takaful as an Isla

In this study, a capacitance-voltage fitting algorithm was developed using four region approximations and fitted against three GaAs mesa diodes. Doping and electric field profile measured and fitted are presented using MATLAB based programming. Results of 4-regions approach gave a better fitting in all the diodes compared to 3-regions approximation

The aim of the lecture is to promote IIUM Breast Centre as one of the accredited centres for breast cancer screening, including LPPKN mammogram subsidy programme. The result of an audit of LPPKN mammogram subsidy programme done at IIUM Breast Centre from 2007 till 2011 was also presented.Dr. Siti Kamariah Bt. Che Mohamed Pakar Radiologi /Pensyarah

This study investigated the practice of autonomy in Arabic language learning among Arabic language learners at the International Islamic University Malaysia. In other words they have the capabilities to take charge of their own learning except in several items especially when it comes to self-productive activities such as: communication, writing an

Intelligent mobile phone jammer is a device used to jam unathorized cellular phone while permitting authorized cellular phone to operate and control the usage of mobile phone in specific environment.

Learners’ beliefs and perceptions play an important role in language learning. This paper describes a study investigating the perceptions of good as well as poor Malay speakers of Arabic regarding the Arabic language, and their views on the necessary skills and competencies to become good speakers of Arabic. It highlights the similarities and dif