Subject(s): Dissertations, Academic -- Kulliyyah of Economics and Management Sciences -- IIUM Summary: Given the intense competition and low switching cost, marketers employ several techniques to differentiate their brands from others. Brand personality is one such approach. It facilitates crafting customer-brand relationship, brand image, bran

Subject(s): Dissertations, Academic -- Kulliyyah of Information and Communication Technology -- IIUM Summary: Knowledge of Islamic finance is evolving, resulting in the numerous bibliographic databases on Islamic finance have been developed in silos. Due to the growing nature of this knowledge, there is a need for its subject terms to be unders

Subject(s): Dissertations, Academic -- Department of English Language and Literature -- IIUM Summary: The Great Migration in the United States at the turn of the century left a profound impact on America as a nation. It involved vast migration of poor share-croppers from Oklahoma to California to escape the economic and ecological disaster as w

Subject(s): Dissertations, Academic -- Ahmad Ibrahim Kulliyyah of Laws -- IIUM Summary: The principal aim of this research is to evaluate the role of the Constitutional Court in relation to consolidation of democracy in Indonesia by examining its decisions and the effect that the decisions made. This qualitative research uses doctrinal legal ap

Subject(s): Tayyib, 'Abd Allah, 1921- | Arabic poetry -- 20th century | Dissertations, Academic -- Department of Arabic Language and Literature -- IIUM Summary: The title of this research is Abdullah Al-Tayib and the Classical Elements in his Poetry: The Case of Banat Rama Collection. Abdullah Al-Tayib is known as a man of letters and crit

Subject(s): Dissertations, Academic -- Department of Accounting -- IIUM Summary: This study explores the Diploma in Accountancy (DIA) students' decision to pursue a Bachelor of Accountancy (BAcc) degree programme. This is an exploratory study which focuses on the reasons that affect the students' intention to pursue or not pursue a BAcc

Subject(s): Muslim women | Women in Islam | Muslim women -- Education | Dissertations, Academic -- Kulliyyah of Education -- IIUM Summary: The purpose of the study is to understand the notion of what is to be an educated Muslim woman in today's society -- as understood and defined by the participants themselves. Furthermore is examined the

Subject(s): Smith, Adam, 1723-1790 | Dissertations, Academic -- Department of Economics -- IIUM Summary: The study is a philosophical and socio-historical analysis of the origins of modern economics as a discipline of study. By tracing out the reasons why certain intellectual events of 17th and 18th Century Europe, culminating in the works of A

Subject(s): Dissertations, Academic -- Kulliyyah of Engineering -- IIUM Summary: The research focused on the development and application of ultrasonic soldering for lap joints between flat soda lime glass and pewter (Sn5Sb1.2Cu). Pewter is a low melting temperature Sn based alloy. Ultrasonic soldering of the substrates was conducted using heat

Subject(s): Dissertations, Academic -- Kulliyyah of Engineering -- IIUM Summary: In mold and die industry, surface roughness is one of the important responses in defining the quality of a removed surface by machining including milling processes. Tool path has been considered to have influence on cutting force, tool wear, cutting temperature and