Abstract Purpose – Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly changing algorithm in search engine optimization

Several secondary path, acoustic noise cancellation modelling causes the problems to increase the complexity of ANC implementation, reduction of performance caused by modelling error and requirement of auxiliary noise for secondary path modelling. The acoustic noise generated is further compounded by using secondary path identification which makes

In this study, chitin nanofibers with an average diameter of 80–100 nm were extracted from crab shell and used to reinforce bio-based polymer, polylactic acid (PLA). Solvent-casting and hot-compression moulding were used to fabricate chitin/PLA nanocomposite. Chitin nanofibers were first dispersed in PLA/ chloroform mixture before the solvent was

Developing fast charging proprieties for LiFePo4 battery is a key issue for a wider deployment of EV. The main drawback of LiFePo4 battery charging is overcharge, overcurrent and high temperature which affects longevity, efficiency, and battery life cycle. In this research, lithium iron phosphate (LiFePo4) battery is investigated for fast, and rapi

The Ancient Negeri Sembilan originally was a confederacy which had undergone three principal periods namely an early period and the four aborigine States; an intermediate period when these states were replaced by nine Minangkabau States; and a modern period during which four Minangkabau States formed themselves into an independent constitutional mo

A workshop on Basic Qualitative Research MethodologyBasic Qualitative Research Methodology Workshop Asst. Prof. Dr. Nor Zainiyah Norita Mokhtar International Islamic University MalaysiaOutline •Qualitative research •Analysis methods •Validity and generalizabilityQualitative Research Methods •Interviews •Ethnographic interviews (Spradley,

In a hegemonic consociational system practised in Malaysia, the Opposition can hardly play a dominant role in making democracy work. Nevertheless, a content analysis of the debates in the House of Representatives from 1982 to 2003 show that the opposition members have contributed to the process of check and balance in the government by asking quest

In this paper, we present secure energy-efficient routing protocol (SERP) for densely deployed wireless sensor networks which aims to achieve robust security for transmitted sensor readings with an energy-efficient network backbone. When the sensors with limited energy budgets are deployed in hazardous environment, ensuring energy efficiency and se

A Heterogeneous Distributed Sensor Network (HDSN) is a type of distributed sensor network where sensors with different functional types participate at the same time. In this network model, the sensors are associated with different deployment groups but they cooperate with each other within and out of their respective groups. The heterogeneity of HD

Realizing the importance of education in shaping future generation, Muslim scholars (al-Attas,(1993); al-Faruqi ,1986) have advocated Islamic values to be inculcated in every discipline. English language teaching is no exception as it is not neutral, but in fact, has been infused with the values of the West, as reflected in Western instructional ma