Subject(s): Consumer satisfaction | Consumer satisfaction -- Evaluation
Contents:Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternativ
Subject(s): Export marketing
Contents:The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks --
Subject(s): Marketing | Marketing research
Contents:On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research
Subject(s): Wasdin, Howard E | United States. Navy. SEALs -- Biography | United States. Navy -- Biography -- Commando troops | Homelessness -- Anecdotes -- United States | Snipers -- Biography -- United States | Operation Restore Hope, 1992-1993 -- Personal narratives, American
Holdings:
,Book - General,Gombak Campus Library,Gener
