Subject(s): Diversity in the workplace Contents: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Laurence Romani, Sonja A. Sackmann and Henriett Primecz -- Sara Louise Muhr and Jeanetter Lemmergaard -- Sampo Tukiainen -- Sylvie Chevrier -- Christoph I. Barmeyer and Eric Davoine -- Hea Yousfi -- Lisbeth Clausen -- Jasmin Mahadevan -- Snejina Mic

Subject(s): Advertising campaigns Contents:Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional adverti

Subject(s): Economic development -- Asia | Regional economic disparities Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HC412 O99R 2009,Available,00011250711

Subject(s): Advertising media planning | Brand name products | Marketing Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5826.5 K29A 2012,Available,00011265460

Subject(s): Arabic language -- Versification Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,PJ6171 A872I 2006,Available,00011301327

Subject(s): Management | Business | Entrepreneurship Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD31 B724C 2012,Available,00011250722

Subject(s): Public relations | Employment portfolios Contents:Back to basics -- How to find the perfect client...or how they find you -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint : how are your deliverables coming along? -- The final presentation : your ha

Subject(s): Management -- Environmental aspects | Industrial management -- Environmental aspects | Environmental responsibility | Social responsibility of business Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.255 S623P 2011,Available,00011268382

Subject(s): Commercial statistics | Management -- Statistical methods | Economics -- Statistical methods | Statistics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF1017 D631A 2013,Available,00011277223

Subject(s): Group decision making -- Mathematical models | Social choice -- Mathematical models Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.23 N733C 2010,Available,00011268390