Subject(s): Advertising -- History -- United States | Advertising -- Social aspects -- United States Summary: Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and

Subject(s): Social service -- United States | Public welfare -- United States | Human services -- United States | United States -- Social policy Summary: "For use as a text in foundations generalist social policy courses, either at the baccalaureate or Master's Level, this book examines the process of defining need, analyzing social pol

Subject(s): Heat -- Textbooks -- Transmission Summary: "This textbook teaches students the principles, materials, and applications they need to understand and analyze heat transfer problems they will encounter in practice. The emphasis on modern practical problems (including thermoelectric cooling), in the numerous examples, sets this work

Subject(s): Differential equations | Engineering mathematics Summary: "This book presents a systematic and comprehensive introduction to ordinary differential equations for engineering students and practitioners. Mathematical concepts and various techniques are presented in a clear, logical, and concise manner. Various visual features are u

Subject(s): Reacher, Jack (Fictitious character) -- Fiction | Private investigators -- Fiction -- Texas | Texas -- Fiction Summary: Jack Reacher, the vagabond freelance lawman who never hesitates to stick his nose into private business, takes his lively act to Texas, embroiling himself in what starts as a messy domestic dispute before turning f

Subject(s): Reacher, Jack (Fictitious character) -- Fiction | Conspiracies -- Fiction | Colorado -- Fiction Summary: It wasn't the welcome Reacher expected. He was just passing through, minding his own business. But within minutes of his arrival a deputy is in the hospital and Reacher is back in Hope, setting up a base of operations against

Subject(s): Science -- Data processing | Engineering -- Data processing | High performance computing | Multiprocessors Summary: "The current trend in microprocessor architecture is toward powerful multicore designs in which a node contains several full-featured processing cores, private and shared caches, and memory. The IBM Cell Broadband

Subject(s): Scarpetta, Kay (Fictitious character) -- Fiction | Medical examiners (Law) -- Fiction | Forensic pathologists -- Fiction | Women physicians -- Fiction | Terrorism -- Fiction -- Prevention | United States. Dept. of Defense -- Fiction | Cambridge (Mass.) -- Fiction Summary: When Scarpetta examines a young man's body, she discovers

Subject(s): Cabrillo, Juan (Fictitious character) -- Fiction | Mercenary troops -- Fiction Summary: To pull off their latest mission, Cabrillo and the crew of the Oregon must survive a devastating new weapon unleashed in thirteenth-century China ... a daring rescue in the snowbound mountains along the Afghanistan-Pakistan border ... a woman gon

Subject(s): Shoulder joint -- Rotator cuff Wounds and injuries Summary: Rotator cuff (RC) tears refer to a partial or full discontinuation of one or more of the muscles or tendons and may occur as a result of traumatic injury or degeneration over a period of years. This book examines the comparative effectiveness of the various non-operative an