Subject(s): Internet marketing | Online social networks -- Economic aspects | Internet advertising
Contents:Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Busi
Subject(s): Information technology -- Cost effectiveness Evaluation | Capital investments -- Evaluation
Contents:IT investment -- Conventional IT valuation -- Banking value -- IT value network measurement -- IT value network measures : financial-based methods -- IT value network measures : organizational-based methods -- Triangulating IT i
Subject(s): Development economics -- Oman | Knowledge, Theory of -- Economic aspects -- Oman | Oman -- Economic policy
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD75 C552D 2006,Available,00011226217
