Subject(s): Marketing research
Contents:Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quan
Subject(s): Marketing research | Decision making | Strategic planning | Success in business
Contents:Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are ha
Subject(s): Market surveys -- Methodology | Questionnaires -- Methodology
Contents:Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnair
