Subject(s): Brand name products | Branding (Marketing) Contents:The brand in relation to society, belief, culture and change. The brand as a social phenomenon and cultural icon ; Brand religion ; Between past and present : nostalgia branding -- The brand as a living organism : DNA, human features and sensory perception. The human nature of

Subject(s): Scientists -- Handbooks, manuals, etc. -- Vocational guidance Contents:What is science? -- Choices, choices, choices -- The adviser and thesis committee -- Questions drive research -- Giving direction to your work -- Turning challenges into opportunities -- Ethics of research -- Using the scientific literature -- Communication

Subject(s): Marketing -- Management | Marketing Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. Holdings: ,Bo

Subject(s): Competition, International | Place marketing | International relations | International relations Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF1414 A596C 2007,Available,00011226072

Subject(s): Marketing -- Europe | Marketing -- Management -- Europe Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415.12 E8 L224M 2007,Available,00011226073

Subject(s): Stochastic approximation Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,QA274.2 B734S 2008,Available,00011204735

Subject(s): Marketing -- Management Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415.13 D816M 2007,Available,00011226076

Subject(s): Sales Management Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5438.4 D676S 2007,Available,00011225866

Subject(s): Marketing Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415 G882F 2005,Available,00011226075

Subject(s): International business enterprises -- Research | International business enterprises -- Management | International trade -- Research | Business -- Research Partial contents:A discourse analysis of knowledge creation in international business research : JIBS 1970-2005 / Kinna Söderqvist and Brian Toyne -- Multinationality of the