Subject(s): English language -- Singapore | English language -- Variation -- Singapore | English language -- Social aspects -- Singapore | English language -- Government policy -- Singapore | English language -- Study and teaching Social aspects
Contents:English in Singapore, policies and prospects / Lisa Lim, Anne Pakir, and Lionel Wee --
Subject(s): Advertising | Telemarketing
Contents:Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -
Subject(s): Interactive marketing
Contents:The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitat
Subject(s): Entrepreneurship -- United States | New business enterprises -- United States | Small business -- United States
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB615 K96E 2009,Available,00011226376
