Subject(s): Banks and banking -- India | Rural credit -- India | Rural development -- Finance -- India Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HG3289 I42 R336A 2009,Available,00011148064

Subject(s): Business education -- India | Management -- Study and teaching -- India Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF 1171 I4 N532K 2009,Available,00011148063

Subject(s): Microeconomics | Economic man | Self-interest | Consumer behavior Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB171.5 F828M 2010,Available,00011163145

Subject(s): Economics -- Moral and ethical aspects Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB72 E84W 2010,Available,00011217622

Subject(s): Economics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB161 H921W 2007,Available,00011163140

Subject(s): Microeconomics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HB171.5 F911P 2008,Available,00011163150

Subject(s): Corporations -- Public relations -- India | International business enterprises -- Public relations -- India | Communication in management Contents:The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importanc

Subject(s): Marketing -- Management Contents:Introduction: The new CMO--why? -- Find the right role and scope: the CMO's new job description -- Gain credibility and buy-in -- Use teams and other routes to silo linking -- Develop a common planning process and information system -- Adapt the master brand to silo markets -- Prioritize bra

Subject(s): International economic relations Contents:The field of study known as "IPE" -- The market model and world view -- Market applications -- The multi-centric organizational model and world view -- The multi-centric organizational world view : critical applications -- The classical Marxist model and world view -- Contempora

Subject(s): Export marketing | International business enterprises Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF1009.5C359I 2009,Available,00011160825