Subject(s): Direct marketing
Contents:Examining the history and processes of direct and interactive marketing -- Building databases, selecting customers, and managing relationships -- Developing lists and discovering markets -- Planning and creating a value proposition : the offer -- Planning and creating compelling message strategies -- D
Subject(s): Strategic planning | Strategic planning -- Case studies | Sustainability
Contents:Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility -- Environmental scanning and industry analysis -- Internal scanning and organizational analysis -- Situation analysis and business strategy -- Corp
Writing Fiction
Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Creative writing (Higher education) -- Problems, exercises, etc | Fiction -- Problems, exercises, etc. -- Authorship | English language -- Rhetoric Study and teaching | Authorship -- Problems, exercises, etc
Contents:Stimulating creativity : what really works -- Keeping a writer's notebook -- Character creation -- Setting -
Life Writing
Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Creative writing (Higher education) -- Problems, exercises, etc | English language -- Rhetoric Study and teaching | Authorship -- Problems, exercises, etc
Contents:Writing what you know -- Writing what you come to know -- Why write? -- A preface -- Finding a form; writing a narrative -- Life writers in conversation -- Using mem
Subject(s): Italian language -- Composition and exercises | Italian language -- Written Italian
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,PC1420 O48D 2008,Available,00011149022
