Subject(s): Marketing -- Japan | Marketing -- Asia | Consumers -- Attitudes -- Japan | Consumers -- Attitudes -- Asia
Contents:The fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From "tap water" marketing to tapping mark
Subject(s): Nonprofit organizations -- Finance | Fund raising
Contents:Understanding the many different ways to listen to your donors -- An overview of the survey process -- Designing survey research -- Designing the questionnaire -- Designing individual questions -- Putting it all together -- Administering the survey -- Analyzing the surv
