Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Brand name products -- Marketing -- Asia Contents:Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus private labels: fighting to win / John A. Quelch and David Harding -- How do you grow a premium brand? / Regina Fazio Maruca -- Should you take your brand to where the action is? / Davi