Contents:Understand what your audience needs -- Making major changes -- Grammar and word choice -- Writing the lead sentence -- Completing the story essentials -- Gathering useful soundbites -- Using soundbites -- Building packages with soundbites and tracks -- Writing to still visuals -- The video sequence -- Writing text for the vo -- W

Summary: An at-a-glance reference book for designers on all aspects of type. Presents information on type--the cornerstone of graphic design--through hundreds of real-life projects showing successful, well-crafted usage of type. Also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustra

Summary: Presents a condensed version of the main text, Negotiation, Seventh Edition. This title explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Holdings: ,Book - Course Reading,Gombak Campus Library,Red Spot Co

Subject(s): Newspaper layout and typography Contents:The fundamentals -- Story design -- Page design -- Photos & art -- Nuts & bolts -- Graphics & sidebars -- Special effects -- Redesigns. Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,Z253.5 H323N 2013,Available,11100430533

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,JF1525 P8 I61G 2015,Available,11100395946

Summary: Updated, fifth edition of a best-selling guide to the 'universals' of good journalistic practice for professional and trainee journalists worldwide. Contents:1. What makes a good reporter? Attitudes -- Character -- A great reporter -- Getting the right start -- 2. The limitations of journalism: Owners' priorities -- Th

Subject(s): Television -- Handbooks, manuals, etc. -- Production and direction Summary: Overview: In the field-defining text TELEVISION PRODUCTION HANDBOOK, author Herbert Zettl emphasizes how production proceeds in the digital age-from idea to image-and how it moves through the three major phases, from preproduction to production to postprodu

Subject(s): Use-driven acquisitions (Libraries) Contents:Use-driven acquisition project management -- Collections and budget strategies -- Working with vendors and content providers -- Demand-driven acquisitions (DDA) -- Evidence-based acquisitions (EBA) -- Shared and consortial plans -- Patron-driven acquisition of print materials / by Tr

Contents:How collection evaluation can benefit your library -- Approaches to evaluating your collection -- Before you start -- Benchmarking : collecting and analyzing the data -- Benchmarking : interpreting and acting on the data -- List-checking : collecting and analyzing the data -- List-checking : interpreting and acting on the data --

Contents:Introduction trends in global journalism and new media performance / Yusuf Kalyango Jr., David H. Muld -- Media educators evaluate U.S. journalism practice / Sally Ann Cruikshank, Ashley Furrow, Yusuf Kalyango Jr. -- New vs. traditional media -- Conclusion prospects. Holdings: ,Book - General,Gombak Campus Library,Genera