Summary: "This book describes the background of how databases work; how they are constructed and in the case of some databases; how they transitioned from the legacy print world to an online environment; how technologies within databases can interact with other products like bibliography citation services, outbound linking to full text con

Subject(s): Advertising media planning Contents:Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strate

Subject(s): United States -- Problems, exercises, etc. -- Politics and government Public opinion Research Methodology -- 21st century Contents:Introduction to conducting empirical analysis -- Political socialization -- Mass media -- Attitude stability and attitude change -- Political ideology -- Pluralistic roots of public opinion -- Polit

Summary: "Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Consideration is given to traditional management topics, cooperative collection development and management, licenses, negotiation, and other purchasing and budgeting topics, and the ways that changes in information delivery and acce

Contents:Part I. Managing projects: Digitization at smaller institutions -- The solo digital librarian -- Working across departments -- Working across institutions -- Part II. Basic skills -- Image conversion -- Metadata -- Digital collection management systems -- Copyright and digital collections -- Preserving your digital assets. Ho

Subject(s): United States -- Politics and government Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HM261 L766P 2017,Available,11100396424

Subject(s): Persuasion (Psychology) Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,BF637 P4 O41P 2016,Available,11100427443

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.4 C397R 2015,Available,11100395938

Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5549 D152H 2011,Available,11100395984

Summary: "This collection of thought-provoking essays by visionary and innovative library practitioners covers theory, research, and best practices in collection development, examining how it has evolved, identifying how some librarians are creatively responding to these changes, and predicting what is coming next"-- Provided by publis