Summary: "Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be de
Subject(s): Marketing
Summary: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Contents:The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand
Contents:The regulatory framework -- Use and abuse of the corporate form as a vehicle for raising finance and managing financial risk -- Capital structure : fundamental legal, accounting, and financing considerations -- Formation of share capital -- Share allotments -- Classes of shares -- Maintenance and reduction of capital -- Share buy
