Subject(s): Advertising -- Social aspects -- China
Contents:Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sports
Subject(s): Islam -- Catechisms and creeds
Holdings:
,Book - Reference,Mohd Kamal Hassan Library,Mohd Kamal Hassan Collection,,smkh BP 165.5 I137S 1995,Not for loan,11100394100