Subject(s): Internet marketing | Online social networks
Contents:The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your marketing mindset) -- How
Subject(s): Contracting out -- China | Information technology -- Management | Electronic data processing departments -- Contracting out
Contents:Outsourcing: the most important management trend of the past 75 years -- Outsourcing as a business force -- Made in China -- Setting the stage -- Battle of the titans: the global outsourcing lands