Subject(s): Customer loyalty
Contents:Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- T
Negotiation
Knowledge Resources | Dar Al-hikmah Library | Public Access
Subject(s): Negotiation in business -- Asia | Conflict management -- Asia
Contents:1. Negotiating in Asia: introduction -- 2. Successful negotiators and the stages of negotiation -- 3. The preparation stage -- 4. The introduction stage -- 5. The objection stage -- 6. The creation stage -- 7. The contracting and follow-up stage -- 8. Commun
Subject(s): Intellectual capital | Knowledge management | Technological innovations -- Management
Contents:What is intellectual capital and why is it important? -- How to identify the organization's intellectual capital resources -- Putting the intellectual capital resources to value-creating use -- Valuing and measuring intellectual c
