Subject(s): Service industries -- Marketing Contents:Part I: An overview of services marketing. 1. An Introduction to Services. 2. The Service Sector: Supersectors and Ethical Considerations. 3. Fundamental Differences between Goods and Services. 4. Services Consumer Behavior. Part II: The tactical services marketing mix 5. The Service Del

Subject(s): Marketing -- Case studies -- Management Contents:Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (th

Subject(s): Arabic language -- Study and teaching (Elementary) | Arabic language -- Study and teaching (Primary) Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,PJ6066 M985M 2016,Available,11100350136

Subject(s): Critical thinking -- Study and teaching | Thought and thinking -- History | History -- Methodology | History -- Study and teaching Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,LB1590.3 S118T 2016,Available,11100350135

Subject(s): Creative teaching | Creative thinking -- Study and teaching | Creative ability | Classroom environment Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,LB1590.5 S562A 2016,Available,11100350134

Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415.13 L911S 2016,Available,11100350671

Subject(s): Thought and thinking -- Study and teaching | Creative thinking -- Study and teaching | Critical thinking -- Study and teaching Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,LB1590.3 M985T 2016,Available,11100348553

Subject(s): Education, Islamic | Islam -- Social aspects | Religious education, Islamic Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,BPL22.2 S25I 2015,Available,11100348554

Subject(s): Marketing Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415 P947F 2017,Available,11100350670

Subject(s): Ethnology -- Handbooks, manuals, etc Contents:Machine generated contents note: pt. I Orientations -- Orientations in Anthropology / Gisli Palsson -- 1.Culture / Elizabeth F. Vann -- 2.Power / Lesley Gill -- 3.Postmodernism / Lamont Lindstrom -- 4.Political Economy / Josiah McC. Heyman -- 5.Methodology / Andre Gingrich -- pt. II