Subject(s): Marketing research | Marketing research -- Methodology | Qualitative research
Contents:v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market resea
Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | Marketing
Contents:Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global mar