Subject(s): Intercultural communication | Intercultural communication -- United States | Communication, International
Holdings:
,Book - General,Gombak Campus Library,General Collection,Open Shelf,GN345J33I 2004,Available,00001028951
Subject(s): Strategic planning -- Case studies | Decision making -- Case studies
Contents:Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizatio
Subject(s): Petroleum industry and trade -- Congresses | Petroleum industry and trade -- Congresses -- Persian Gulf Region | Strategic planning -- Congresses
Contents:Introduction : stategic positioning in the oil industry : trends and options / Paul Stevens -- Vertical integration as a strategy for oil security / Giacomo Luciani and Mario