Subject(s): Compensation management -- Handbooks, manuals, etc. -- United States | Wages -- Handbooks, manuals, etc. -- Law and legislation -- United States Contents:The compensation committee -- Selecting and training compensation committee members -- CEO succession and evaluation -- Director compensation -- Corporate governance -- Securi

Subject(s): Marketing Contents:The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future. Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5415Z12P 2004,Available,00

Subject(s): Industrial management | Industrial management -- Decision making | Managerial economics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD31J79B 2004,Available,00000933213

Subject(s): Selling | Sales management Holdings: ,Book - General,Gombak Campus Library,Less Used Collection,Open Shelf,HF5438.25B873N 2004,Available,00000933222

Subject(s): Brand name products | Brand name products -- Marketing | Brand name products -- Management | Value added Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD69B7M647B 2004,Available,00000933223

Subject(s): Advertising | Sales promotion Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HF5823N554T 2004,Available,00000933238

Subject(s): Managerial economics Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,HD30.22K25M 2003,Available,00000933250

Subject(s): Selling Holdings: ,Book - General,Gombak Campus Library,Less Used Collection,Open Shelf,HF5438.25P231G 2004,Available,00000933239

Subject(s): Self-realization Holdings: ,Book - General,Gombak Campus Library,General Collection,Open Shelf,BF637S4I72S 2004,Available,00000933230

Subject(s): Social responsibility of business | Industrial policy | Commercial law | Business ethics Contents:Machine generated contents note: PART 1 STRATEGY AND THE NONMARKET ENVIRONMENT 1 -- CHAPTER 1 Market and Nonmarket Environments 1 -- CHAPTER 2 Integrated Strategy 29 -- CHAPTER 3 The News Media and Nonmarket Issues 61 -- CHAPTER 4