As one of the leading halal industry players, many efforts are in place for Malaysia to be the global halal hub by 2020. Apart from maintaining the high standard of halal food production, the marketing aspect of halal food products are also crucial to keep up with their existing popularity worldwide. Hence, this study highlights the use of rhetoric

Halal industry is dominating the global scene with endless potential and this has driven Malaysia even more to be the world’s best halal hub. There are many studies done on consumers purchasing behaviour in relation to halal awareness, however little attention is given to the medium of discourse bridging the consumers and the halal food industry,

Automatic speaker recognition is the use of a machine (i.e. software or hardware) to recognize a person from a spoken phrase. This is done by identifying characteristic acoustic features of their voice which is unique. This makes it possible to use the speaker's voice to verify their identity and can be used to control access to services such a

Human identification has always been an imerest continuously explored by human. 1lIe need for identification comes from the need to detect and to recognize people for security. verification, validation and recognition and many other reasons. One method of identification that attracts among the greatest interest is biometric identification. Biometri

A digital watermark is a secret key dependant signal inserted into digital data (images, sound,texts) and which can be later detected/extracted in order to make an assertion about the data. Technically, the digital watermark is represented as a kind of 'natural' noise. The identification information is encoded into the original unwatermarke

Digital watermarking is a huge research area which is progressively growing. It covers theoretical studies. novel techniques, attacks and performance analysis. An embedded watermark may unintentionally or inadvel1ently be impaired by such processing. Other types of processing may be applied with the explicit goal of hindering watermark reception. I

The superior performance of asphaltic concrete exhibited the good adhesion bonding between binder-aggregates interaction in bituminous mixture. However, the issue of compatibility properties in modification of binder with waste cooking oil (WCO) arises since the poor mechanical performance of asphalt mixture is globally recorded thus reflected the

The aim of the present study was to investigate the periodontal phenotypes among young Malay males with different gingival biotypes. Forty-seven sys-temically and periodontally healthy young Malay males participated in this study, where 25.5% were diagnosed with thin gingival biotype and 74.5% of thick biotype. The periodontal phenotypes were measu

Introduction: Prism is used in binocular vision assessment and visual therapy. The short-term use of prism, particularly base-out prism on vergence and accommodation system, was not well-explained in the previous investigations. Aim: This current study aimed to assess the effect of 6 prism base-out for 15 minutes on vergence and accommodation syste

Obesity and overweight are one of the main problems faced by Malaysian society due to sedentary lifestyle and high-carbohydrate consumption. A “low glycemic diet” is suggested as a suitable alternative in preventing obesity, because of its low carbohydrate intake which can be referred to as Atkins or Ketogenic diet (KD). A case study was carrie