Subject(s): Marketing | Sales promotion Summary: "A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one r

Subject(s): Branding (Marketing) | Marketing -- Management | Entrepreneurship | Management -- Technological innovations Summary: "A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short

Subject(s): Decision making | Risk Summary: "In Even the Odds, Karen Firestone explains how risk assessment plays a prominent role in all aspects of life. We may all define risk, and our tolerance for it, somewhat differently, but we might all agree it plays a pivotal role in guiding us toward an optimal outcome. As a long-time investment

Subject(s): Crosby, Bing, 1903-1977 | Crosby, Nathaniel | Golf -- Anecdotes Summary: In this love letter to his father, former professional golfer Nathaniel Crosby shares memories of Bing Crosby on the golf course, and the lessons he taught him about the game and about life. The beloved singer and star was also an extraordinary teacher who inst

Subject(s): Success in business | Creative ability in business | Entrepreneurship | Strategic planning | Management Summary: "When it comes to how to succeed as an entrepreneur, we are besotted with advice. According to bestselling author Alan Weiss, success is a combination of opportunism, very disciplined work, luck, timing, and ignoring

Subject(s): Marketing -- Technological innovations | Marketing -- Management | Quantitative research Summary: Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization

Subject(s): Career development | Motivation (Psychology) Summary: "<strong>Daniel Pink, author of the bestselling To Sell Is Human, devotes an entire chapter to Cathy Salit's work. Now, with Performance Breakthrough: A Radical Approach to Success at Work, Salit's powerful and practical methodology and tools can be yours.<

Subject(s): English language -- Study and teaching Summary: "Since the first edition of this book was published in 2002 there have been many changes in language teaching, not least those associated with technological developments. Despite such changes, the same basic needs remain as far as teacher education is concerned. Teachers still need

Subject(s): Obama, Barack | Clinton, Hillary Rodham | United States -- Foreign relations -- 2009- Summary: "The deeply reported story of two supremely ambitious figures, Barack Obama and Hillary Clinton--archrivals who became partners for a time, trailblazers who share a common sense of their historic destiny but hold very different beliefs

Subject(s): Performance -- Management | Employee motivation | Motivation (Psychology) | Work environment Summary: "The Performance Principle is written for any manager, supervisor, or business leader who feels there must be a better, more systematic way to motivate their team and achieve phenomenal results. It tells the fictional story of W