Due to high competition and low switching cost, marketers need to differentiate a brand from others that are fulfilling similar consumer needs. Brand personality is one of the effective terms that create brand differentiation. Aaker’s brand personality model that comprises of five dimensions (Sincerity, Excitement, Competence, Sophistication and

Smart grid is an innovative electrical power delivery networks which integrate distributed renewable energy sources and electric vehicles with the main power grid. Smart grid employs communication network to automate the generation, transmission and distribution and collect metering information from different parts of the grid and the customers to

Objective: To explore the in vitro antibacterial potential of the peel of Cucurbita moschata Duchesne (tropical pumpkin) (C. moschata) against human pathogenic bacteria. Methods: In the present study, dichloromethane (DCM), methanol (MEOH) and aqueous (AQ) extracts of C. moschata peel were examined for in vitro antibacterial potency against eight b

Incidents of piracy and armed robbery against ships have sharply increased in the last decade of the 20th Century and the early 21st Century. The high rates of such incidences occur due to States which suffer from political uncertainty or lack of effective enforcement power in their respective maritime jurisdictions. The situation in Somalia reflec

In food industries, different kinds of antimicrobial agents are used during food processing in order to prevent and controlling diseases, enhance the growth and also to increase the production efficiency. However, their persistent use leads to the emergence of resistant in microorganism. Thus, alternative strategies are sought by using unutilized a

INTRODUCTION: The build-up of cholesterol within the lining of the vascular wall alters vascular structure and function thus interfering with endothelial function and leading to plaques, lesions, occlusion, and embolism. Thus, a considerable effort has been made towards evaluating the impact and mechanisms of cholesterol-lowering therapies and inte

Musa paradisiaca L. (banana) peels are usually treated as wastes and are discarded during the processing and are responsible for increased pollution. Hence, this study was designed to explore the antimicrobial potential of peels extracts to generate safe and cheap antimicrobials as well as to address issues related to pollution due to such wastes.

Laminar forced convection heat transfer and nano-fluids flow in an equilateral triangular channel using a delta-winglet pair of vortex generators is numerically studied. Three nanofluids, namely; Al2O3, CuO, and SiO2 nano-particles suspended in an ethylene glycol base fluid are examined. A two-phase mixture model is considered to simulate the gover

Piracy has long posed a threat to the safety of maritime navigation and thus it is extremely essential to provide efficient deterrence through proper prosecution of the offenders. As far as international law is concerned, perpetrators of piracy are prosecuted under the domestic laws and before the domestic courts of State Parties. The piracy regime

Kraits (Bungarus spp.) are highly venomous elapids that are only found in Asia. In the current study, 103 and 86 different proteins were identified from Bungarus candidus and Bungarus fasciatus venoms, respectively. These proteins were classified into 18 different venom protein families. Both venoms were found to contain a high percentage of three