With consistent repetition in the volatility of the market locally and globally, the portfolio managers are seriously concern about devaluation of their portfolio value. Hence, this study examines the hedging effectiveness of the Malaysian derivatives market using a dynamic modelling approach – GARCH and TGARCH models. Daily closed prices of KLCI

The aim of this paper is to measure the effect of marketing capability and market control beliefs on marketing strategy intention in strategising Islamic travel and tour packages of travel and tour agents from the perspective of Malaysia. The research revealed that innovativeness, communication, collaboration and cooperation, and control beliefs si

This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and practicality of Islamic marketing and how the traditional

The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim customers’ mind regarding quality from Islamic pe

The fact that potentially unethical advertisements are reaching the marketplace suggests that current methods of evaluating advertisements may be insufficient for some of today’s controversial or innovative advertising strategies. Interestingly, customers are constantly prone to advertisements both directly and indirectly. However, the question a

Gender and race have been issues in every development of human history. Conventional tourism rules out gender and race based on liberalism or secularism or conservatism, whereas Islamic tourism does the same but based on shariah and Islamic principles. Studying these nominal variables are important in developing outbound strategic Islamic tourism s

Factors that influence knowledge management (KM) and knowledge sharing (KS) have many potential benefits in the decision-making process for augmenting organizational performance. The main purpose of this study is to examine the antecedent factors that predominately influence academics' Knowledge management and sharing (KM&S) intention for u

The aim of this paper is to provide a profound explanation of some nominal variables as well as evidentially a theoretical explanation from the context of Malaysia. As a quantitative research approach to explain nominal attributes, 107 of travel and tour agents, and tour operators were observed around Malaysia based on a simple random sample design

Geometric and volumetric quantities are usually used to define the reference area for the prediction of aerodynamic coefficients of various aquatic mammals, airships and unmanned vehicle. However, reference area does not have a unique definition, especially for a hybrid buoyant aerial vehicle having hybrid lifting hull which resembles a Steller sea

Human got Islamic values longer than 1400 years back when Holy Quran and Hadith were sent to the Messenger Prophet Mohammad(S) from Almighty Allah for the well-being of human being. According to the 103 rd Sura Al Asr in Quran, “human being is in loss except those who have Iman, Patience and Constancy.” Leadership behavior is developing over ti