Integrated marketing communication (IMC) relates to the promotional component of the marketing mix comprising product, price, place and promotion. The ability of IMC in affecting the sales of products underscores its important role in bringing together marketers and buyers at the marketplace. Its elusiveness is ostensible yet intriguing as the lite

Islamic moral system is not only defining morality, but also guides the human on how to achieve it, at both an individual as well as collective level. Buddhist morality is concerned with our relationship with ourselves and with other beings. This study shall focus on similarities of moral practices between Islam and Buddhism with a view of encourag

Introduction: Many efforts have been made to identify natural alternatives to reduce the side effects of cytotoxic drugs in cancer treatment. With this in mind, the current study aimed to investigate the cytotoxicity effects of one of the multifloral Malaysian honey, Kelulut honey (Trigona itama), as a potential natural anticancer agent in stimulat

United Nations’ Sustainable Development Goals focuses on good health and well-being for all. Air pollution becomes a huge threat to delivering on the vision of a better world and related at least to Goal 3, 7, 11, and 13. In Malaysia, air pollution index were monitored on 68 locations. The Department of Environment monitors air quality using cost

This paper is the outcome of a small scale fuel cell project. Fuel cell is an electrochemical device that converts energy from chemical reaction to electrical work. Proton Exchange Membrane Fuel Cell (PEMFC) is one of the different types of fuel cell, which is more efficient, having low operational temperature and fast start up capability results i

Technology today had advanced rapidly for the betterment of our life. However, agriculture seems to be left behind in the rapid progress. With the growing population nationwide, more food is required especially in the agriculture sector. Aquaponics is an efficient approach for food production which combines plant and fish farming together. In aquap

Background: National integration is one of the Malaysian Core Values i.e. Core Value 3. It can be achieved by multi-religious, multi-ethnics and multi-cultural Malaysia through the bonds that unify all Malaysians. The integration depends on the various communities coming together to live with mutual understanding, tolerance, and acceptance of diver

According to the literature, Malaysians are the most active users of Instagram in the Asia Pacific in 2016. The popularity of Instagram is comparable to the United States where young adults are heavy users of Snapchat and Instagram in 2018. For the Malaysian Communications and Multimedia Commission (MCMC), the Internet Users Survey 2017 finds 56.1

The functional properties and structural properties are very important in order to evaluate and determine the pavements performance. In pavement condition assessment, monitoring and measurement on the functional and structural properties of the pavement are really needed in order to determine the remaining life of the pavement before any rehabilita

تجسد التجارة العمق الاقتصادي سواء للدول أو للمجتمعات أو للأفراد، فمن الأهمية بمكان أن تأخذ الدول بإصدار العديد من الأنظمة والتشريعات المنظمة للعلاقة التجارية على مستوى الداخلي للدولة للأفرا