The writing of history on the development of public relations has been attributed to specific personalities or events of particular countries that have been made universal and hence ignorant of the position in most of the other countries like Malaysia. The PR history in the US identifies specific personalities like Ivy Lee, Edward Bernays and Arthu

This study discusses credibility of both the traditional and social media from the audience perspective. Numerous definitions and conceptualisations of media credibility are either source or medium based but there are also numerous measurements made on the concept that gave rise to varied findings. An attempt was made to associate the concept of cr

Introduction: Patient’s expectation can profoundly affect the satisfaction towards a new denture construction. Previous studies have stated that, prosthetic treatment failures occur not because of clinical and technical problem but due to unrealistic expectation of the patient who expect the denture to be comparable to the natural dentition funct

This study investigates the release profiles of Baccaurea angulata extracts incorporated in carbopol, guar gum, and konjac gum. Franz cell diffusion was run for 24h for finite dosing, and 6h for infinite dosing. From finite dosing, carbopol had the highest cumulative amount permeated, (75.75±1.18% content release) compared to guar gum and konjac g

One of the main problems with symmetric encryption is key distribution especially when involving large number of users i.e to generate identical keys at different locations. To address this challenge, we proposed a novel algorithm of secret key infusion protocol (SKIP) to generate an identical secret key. While, the key is generated based on a prov

We demonstrate a broad bandwidth multiwavelength laser based on a bidirectional Lyot filter and a semiconductor optical amplifier with a mechanism of intensity-dependent loss as the flatness agent. A wide bandwidth of a multiwavelength spectrum of 32.9 nm within a 5 dB uniformity is obtained under optimized polarization parameters. For this case, t

This study aimed to determine the prevalent site of musculoskeletal pain and its associated risk factors among dental clinicians at the Kulliyyah of Dentistry, IIUM. A validated, pilot-tested self-administered questionnaires were distributed to 160 dental clinicians between March and June 2014 using convenience sampling method. Inclusion criteria i

Solution of partial differential equations (PDEs) of three dimensional steady state heat conduction and its error analysis are elaborated in the present paper by using a Trilinear Galerkin Finite Element method (TGFEM). An eight-node hexahedron element model is developed for the TGFEM based on a trilinear basis function where physical domain is mes

tPurpose:Pseudomonas aeruginosa is the most common causative organism for contact lens-associated corneal ulcer and is commonly treated with fluoroquinolones. With the emergence of resistant strains, it is important to investigate alternative therapies. Despite well-established efficacy of tazocin against systemic Pseudomonas infections, its topica

This study aimed to investigate the phytochemicals and antioxidant properties of Syzygiumcumini(L.) Skeels grown in Telur BaganKedah, Malaysia Syzygiumcuminiwas extracted successively in 5 different solvents which are petroleum ether, toluene, ethyl acetate, acetone, and water, using sequential cold percolation method. The dried crude extractswerec