With the explosive growth of social media in recent years, viral advertising seems the best tool to release promotional message activities through interactive network based channel. This study investigated the effect of viral advertising as marketing strategy by an ice cream manufacturing company, Al Jazeera Sdn Bhd. The company had very little exp

The early development of simultaneous bilinguals has been at the core of heated controversy since the mid-seventies. The Unitary Language System Hypothesis by Volterra and Taeschner saw early development as a single language system gradually diverging into two systems. On the contrary, Meisel (1989), De Houwer (1990) and Paradis and Genesee (1996)

In today’s interconnected world, universities recognize the importance of protecting their information assets from internal and external threats. Being the possible insider threats to Information Security, employees are often coined as the weakest link. Both employees and organizations should be aware of this raising challenge. Understanding staf

Blastocystis sp. is an protozoan with 17 distinctive subtypes discovered in animals and humans worldwide. Unlike human, animal particularly cattle infected with Blastocystis are commonly healthy carriers and serve as a main reservoir in transmiting the infection to human.Thus, this study was aimed to determine the genotypic subtype distribution of

This paper looks at the use and utility of artificial intelligence (AI) in the area of legal profession globally and in Malaysia. The objective of the article was to highlight the types of AIs and their capabilities, and the effect of such technologies on the effectiveness and efficiency of legal service, as well as the threat that they may present

Today’s youth and social media are somehow inseparable. Lack of awareness while using social media platform poses huge risks to youth. Literature reported lack of studies on profiling risky behavior among youth through social media. Therefore this paper aims 1. To identify the list of risky behavior and, 2. Conduct profiling of social media risky

The definition of quality of life is varied. Different individuals may perceive the quality of life in a different form of other individuals. Over more than four decades, Malaysia has made remarkable achievements regarding its economic growth as well as its socio-economic development. Numerous factors have been identified that may influence the qua

Natural resources especially plants give great opportunities for alternative treatment of many diseases. The interests in herbal or plant medicines have been increasing in recent years due to their efficacy and cost-effectiveness (Ekor, 2014). Piper betle L. or known as ‘Sireh’ in Malaysia has been useful in treating various conditions includin

The efficacy of β-1,4-glucosidase enzyme produced by Trichoderma harzianum in disrupting phytopathogenic fungus, Macrophomina phaseolina had been studied and recorded. Meanwhile, the molecular mechanisms underlying the cell wall components of M. phaseolina recognition remain elusive. Molecular docking was done using Autodock Vina 1.1.2 program to

The aim of this paper is to introduce a new framework on English language learning at Malaysian public preschools. At the preschool level in Malaysia, all preschools (public and private ones) are required to follow the guidelines stated in Standard National Preschool Curriculum (SNPC). However, the SNPC is very general and the Ministry also does no