A seminar paper on Muslim Culture and Marketing Communication to a non-Muslim audience in Thailand.MUSLIM CULTURE AND MARKETING COMMUNICATIONBy, DR. AIDA MOKHTAR International Islamic University Malaysia 6 August 2017PREVIEW 1.Muslim market 2.So what? 3.Selective Halal products 4.Global halal hub 5.Marketing communication 6.Islamic advertising (cou

Social media for Muslims of OIC countries need to be used ethically. There are several Islamic principles that need to be used as a guide for using social media. Social media has spurred evolutions to take place in Muslim countries notably demonstrated through the Arab Spring. Muslims need to be given the platform of expressing themselves. How this

Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s endeavour in becoming a developed nation. There are several guidelines and codes issued by government organisations that regulate or encou

Academic research has been converted into a basic element of the mission of universities, through which they contribute to the success of regional, economic, cultural and educational development plans. Thus, the success of a university today is likely being measured through the number of research, publications and intellectual properties produced b

The predominant corporate governance model within the Commonwealth mimics that of the UK where powers of management are reserved for the board. This director primacy model, however, is being challenged by proposals to expand shareholders’ decision-making rights including giving shareholders the power to initiate their own proposals and to instruc

There have been several research studies examining television advertising content in terms of effects rather than television advertising production. The production process is significant to examine so as to determine the factors that influence advertising messages prior to the formation of a framework guiding the television advertising production p

In this chapter, we review the state of the art of aqueous sol-gel route for ultraviolet (UV) photosensor applications based on the nanostructured TiO2. The performance of UV photosensor is associated with the high surface-to-volume ratio, porosity, surface defects, light trapping, and the intensity of the UV radiation. One-dimensional (1D) growth

Ensuring compliance in tax collection is very crucial as tax is one of the basic elements of public financing in almost all countries. The issue of compliance in tax research has been explored over many years from different perspectives. Initially, it started with a negative assumption of taxpayers’ compliance attitudes and recently the research

The question regarding the position of arbitration clauses within the context of shareholders’ protection under company law rules has been dealt with in a decision from the United Kingdom, Exeter, which upheld the inalienable right of the members to bring an oppression claim despite the presence of an arbitration agreement. The issue was recently

The groundbreaking reforms in the legal and regulatory framework for Islamic financial services industry in Malaysia open a new phase in the modern history of this market. The financial ombudsman scheme (FOS) is applied by the Ombudsman of Financial Services (OFS) and resembles the classical muhtasib model in Islamic law. Earlier on, the i-Arbitrat