The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim customers’ mind regarding quality from Islamic pe

Gender and race have been issues in every development of human history. Conventional tourism rules out gender and race based on liberalism or secularism or conservatism, whereas Islamic tourism does the same but based on shariah and Islamic principles. Studying these nominal variables are important in developing outbound strategic Islamic tourism s

The aim of this paper is to measure the effect of marketing capability and market control beliefs on marketing strategy intention in strategising Islamic travel and tour packages of travel and tour agents from the perspective of Malaysia. The research revealed that innovativeness, communication, collaboration and cooperation, and control beliefs si

This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and practicality of Islamic marketing and how the traditional

Introduction: Both Muslim Ummah and their Shariah-based demand are constantly growing and consolidating mostly in the Asia continent, and more or less in other continents around the globe. Paralleled with its growth, challenges to manage the gap between Shariah-compliant tourism and contemporary tourism are getting complicated. So, study on Shariah

This study examines the impact of ownership structure on the debt financing of 556 Shari’ah compliant firms in Malaysia from 2000-2015. This study reveals that the nature of family-owned firms does have great influence in the debt financing decisions and being closely guided by the Shari’ah principles with the restriction imposed on the debt co

Kewujudan dan perkembangan taman Melayu tradisional telah memberikan sumbangan penting kepada identiti budaya Melayu. Bilangan taman Melayu tradisional yang semakin merosot telah menyebabkan kefahaman dan penghargaan terhadap konsep sebenar taman ini semakin menghilang. Kajian ini bertujuan memberikan pencerahan tentang konsep taman Melayu tradisio

The primary purpose of this book is to examine the issues related to compensation. The law and practice concerning the assessment of compensation is set out and the problem encountered in their application is discussed in some detail. Chapter Two focuses on the main theme which arises in the area of compensation. The first part of the analysis will

This research is conducted in accordance with the vision of the International Islamic University Malaysia to achieve its vision as an ‘Eco Campus Community’. The research also acts as a continuing effort arising from the Government Program Transormation in the third National Key Result Area addressing the improvement of students' outcomes i

With consistent repetition in the volatility of the market locally and globally, the portfolio managers are seriously concern about devaluation of their portfolio value. Hence, this study examines the hedging effectiveness of the Malaysian derivatives market using a dynamic modelling approach – GARCH and TGARCH models. Daily closed prices of KLCI