This paper mainly aimed to identify the impact of critical factors of advertisement on consumer buying behaviour for skincare products. Data for this study were collected from 428 people from all around Malaysia using self-administered questionnaires. The acquired data went through an exhaustive process of screening and cleaning to ensure that it w

Software product line (SPL) engineering is a methodology that helps to develop a diversity of software products with minimum costs, less time and high quality by the reuse of core software assets which has been tested. Thus, testing is crucial for successfully deploying SPL. As the product features increases, testing process can be time-consuming.

The tourism industry is one of the contributor on economic growth which has contributed about RM 60.6 billion in tourist arrival from 25.03 million comer in 2012 (Tourism Malaysia, 2013). Luckily, about 55% of the comer were Islamic tourists mostly from Islamic countries. On that case, it can be seen that the demand of Shariah Compliant on tourism

ʿAbd al-Qādir al-Jīlāni, a 12th CE ḥanbalī mystic, argues repeatedly in his works, Futūḥ al-Ghayb and al-Fatḥ al-Rabbānī which are known for allegorical interpretation of prophetic ḥadīths, that a sufi may enjoy certain worldly pleasures after struggling through various stages of asceticism (zuhd). Ultimately, God will make him lon

This study will be catered the current well-known product development in tourism field. The adventure tourism is one of the curious tourism products around the people. Additionally, there are various people’s preferences appoint to adventure tourism. Indeed, this target market can keep it on to purchase the adventure tourism product regarding to

The main objective of this book is to establish knowledge of mangrove forests from different perspectives. It also benefits ecologists, landscape architects, researchers, and the public in understanding in-depth mangrove identification and characteristics, and so forth. Mangrove forests are among the most productive ecosystems in the world and they

Water is an important element for all living things. It is very important to have sustainability in drinking water operations. This is because sustainability in drinking water operations means continuous water supply without interruption. Sustainability is very related to risk management. This can be said that a good water supply sustainability ind

This chapter aims to examine and evaluate new challenges of personal data protection in the financial system as a result of the application of artificial intelligence in metaverse. This evaluation is critical since this advanced technology is yet to be regulated by the relevant financial authorities. Nowadays, there are already a number of issues r

During the third COVID-19 wave in Malaysia, the Ministry of Health suggested a complete lockdown (Movement Control Order-MCO). However, tracking people’s movements would help curb the virus’ spread. Movement data helps companies uncover human mobility patterns, analyse present and previous movement patterns, and anticipate future consequences.

The advancement of teaching and learning across the majority of courses is made possible by information and communication technology (ICT), and Islamic studies is no exception. Education has been among the many industries that information and communication technology (ICT) has revolutionized. Islamic education has embraced ICT to improve teaching a