Research Output | Dar Al-hikmah Library | IIUM Only
Kluang is a city that has potential to be developed as one of the heritages based tourism destination in Johor other than Muar. This study is focused on identifying the potential of Kluang to be developed as heritage based tourism using SWOT (Strengths, Weakness, opportunities, and threats) analysis. SWOT analysis data are obtained through qualitat