Research Output | Dar Al-hikmah Library | IIUM Only
This study examined the integrated marketing communication (IMC) campaign of a tourism village (Desa Wisata) named Gubugklakah (later DWG) in Malang, Eastern Java, Indonesia. In 2010, a group of students from Gadjah Mada University had the idea of turning Gubugklakah into a tourism village because of its natural resources and strategic location as