Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in

Although the awareness of disasters has increased among some parts of society, the concept of disaster preparedness and response has not been sufficiently explored in universities. The aim of this paper is to assess the perceptions of students and staff regarding disaster preparedness as well as to examine whether universities are prepared for disa

The main purpose of this study is to explore the positive and negative effects of the internship experience on the behavioural intentions of students in Applied Arts and Design (AAD), International Islamic University Malaysia (IIUM). The result of this study is to understand the directions of the graduates in the present and the next 5 years market

Family intervention programs have been found to be one of the effective strategies for educating the public, particularly high risks individuals (i.e., drug users and their family). In relation to this, a study was conducted to examine how high risks individuals’ understanding on parenting issues and skills changes after attending a family interv

We investigate an Ising model with two restricted competing interactions (nearest neighbors, and one-level neighbors) on the Cayley tree of order 5. Our result of the critical curve shows that the phase transition occurs in this model.! ! SKSM23 Simposium Kebangsaan Sains Matematik ke-23 24-26 November 2015 Universiti Teknologi Malaysia Johor Bahru

The aim of this study was to extract microcrystalline cellulose (MCC) from cocoa pod husk (Theobroma cacao L.) via alkaline treatment and ultrasonication. The sieved cocoa pod husk (CPH) was treated with 2% w/v sodium hydroxide (NaOH) for 5h at 80oC in a water bath. Then, it was bleached by aqueous dilution of hydrogen peroxide at 75oC followed by

Mutakhir kini, kahwin lewat telah menjadi suatu fenomena yang semakin membimbangkan masa depan negara membangun seperti Malaysia. Beberapa pendekatan telah dilakukan oleh pihak-pihak berwajib dalam usaha menyelesaikan permasalahan ini. Salah satu pendekatan kontroversial yang telah dicadangkan adalah dengan melaksanakan poligami. Pada asasnya, perk

This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, facilitates the communication of their self-identity

Parenting is one of the important elements that contribute optimum human development. There are number of ways parents can acquire parenting skills including through intervention program. Family intervention programs have been found to be one of the effective strategies for educating the public, particularly parents about parenting issues and skill

Cosmos caudatus, which is a commonly consumed vegetable in Malaysia, is locally known as “Ulam Raja”. It is a local Malaysian herb traditionally used as a food and medicinal herb to treat several maladies. Its bioactive or nutritional constituents consist of a wide range ofmetabolites, including glucosinolates, phenolics, amino acids, organic a