The purpose of this paper is to explore customer’s views on fast food restaurants advertising. Data were collected by using convenient sampling method from Klang Valley area, Malaysia. 350 questionnaires were distributed and recorded with a response rate of 85 per cent. The result of the research shows that Malay Muslim customers are more attract

The main purpose of this paper is to develop and test the modified SERVQUAL model to measure Malaysian private healthcare quality. A total of 131 participants were selected randomly those visit private hospitals in Malaysia for healthcare facility. Then data were examined using means, correlations, principal component and exploratory factor analysi

Advertisement plays a significant role in terms of product or service characteristics clarification to the customer. Regardless of the advertisement’s types, a customer by the exposure of ads will go through specific steps of awareness. Realizing the current needs, this study aimed to examine the relationship between three different types of adve

This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods

Purpose. Changes in retinal vascular parameters have been shown to be associated with systemic vascular diseases. In this study, we assessed the physiologic variations in retinal vascular measurements during the cardiac cycle. Methods. Fundus images were taken using electrocardiogram-synchronized retinal camera at nine distinct cardiac points from

Recent developments have shown that the use of buried electronic devices or body implants has been becoming prevalent. Such low power devices are being powered up through non-contact means utilizing inductive coupling from external powering source. Inductive coupling not only solves the issue of energy availability but helps collecting the sensed d

Biomedical implants have acquired an invulnerable and significant importance over the recent years due to their low voltage requirements and trifling dimensions. Biomedical implants are being widely employed for the continuous monitoring of intended parameters as well as stimulation of target organs in patient’s body. Being low power devices, the

This paper presents the development of a one-to-many reversible mapping mechanism simulation for IPv6 address generation. The aim of this mechanism is to improve IPv6 addresses generation in terms of privacy and security in an enterprise local area network (LAN). Each time a user accesses a network, a dynamic IPv6 address is assigned via the DHCPv6

The universe is created and regulated in a systematic way which makes it a cosmos and not a chaos. Everything here follows sunnatullah, the natural laws of cause and effect. Even the rise and fall of nations in time and space is governed by these divine laws. The Quran depicts the standards and virtues such as strong belief system, righteous deeds,

Data dissemination is the most significant task in a Wireless Sensor Network (WSN). From the bootstrapping stage to the full functioning stage, a WSN must disseminate data in various patterns like from the sink to node, from node to sink, from node to node, or the like. This is what a WSN is deployed for. Hence, this issue comes with various data r