Counterfeiting of products are damaging the business of original products globally due to the fabrication. It affects market share and revenue of the company. Besides, counterfeiting products are deceiving the customers. This study aims to investigate the factors that influence customers’ decision to purchase counterfeit mobile phone in Malaysia.

This study is based on a case analysis where a particular medium size shopping mall has been taken for observation. Field work has been utilized as the ground for suggesting a new model for a shopping mall layout. Various factors necessitated the undertaking of this particular study. First and foremost, many methods prevail in business research, bu

ZnxCd1-x (O) nanorods (NRs) thin films were deposited on ITO glass substrate by using a single step controlled electrodeposition process. Thin films of crystalline nature with zinc and cadmium concentration changing from 10% - 90% were electrodeposited onto ITO conductive glass substrates. XRD analysis confirms a hexagonal wurtzite structure having

Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in this book. Exploring the marketing process in Isl

This study attempted to identify and provide an understanding regarding the factors that are integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were used to analyse the collected data through EFA and CFA. First and second order measurement models and structural models were tested to see the appropriateness of variabl

Hexagonal nanorods of Zn0.6Cd0.4O thin films were synthesized by electrodeposition technique using 0.6% of ZnCl2 and 0.4% of CdCl2 electrolytes. The synthesized Zn0.6Cd0.4O nanorods have uniform hexagonal crystallographic planes, and their diameters are about 100 nm. The ultra-violet (UV) near-band-edge (NBE) emission was red-shifted from 2.75 eV t

The use of the target language has long been considered an important principle of second language (L2) instruction. Previous research has attempted to quantify the amount of the first language (L1) used in the classroom and has explored the purposes or functions of teachers' ‘lapses’ into their students' L1. The purpose of this qualitat

Introduction: Psychiatric emergency is a clinical condition where prompt psychiatric attention with psychotherapeutic intervention is necessary to facilitate a recovery and prevent permanent harm. Modern Psychiatric Emergency Service is now applying highly complex and comprehensive set of interventions and treatment models in psychiatric centers. M

Introduction: There is tremendous development in scientific medicine; psychiatry is in need of such development for the diagnosis of functional and neurotic disorders. Certain pathological investigations are useful in assessing the medical cause of psychiatric presentations which constituted about 15 to 90%. Until a breakthrough in finding the caus

The issue of food waste is gaining more attention in both the public and scholarly realms. This is due to the gravity of the situation and the growing public awareness of the importance of eating healthy and sustainable foods. As a result, there are an increasing number of initiatives aimed at reducing food waste at all levels of the supply chain,