Communication plays a big role in nation building (Taylor and Kent 2006). Television advertising is powerful. It has movie-like qualities which bring stories to life and create powerful brand imagery (Moriarty, Mitchell et al. 2012). There has been a dearth of studies on the television advertising production process. It is hoped that this study whi

Surface cladding utilizes a high energy input to deposit a layer on substrate surfaces providing protection against wear and corrosion. In this work, TiC particulates were incorporated by melting single tracks in powder preplaced onto AISI 4340 low alloy steel surfaces using a Tungsten Inert Gas (TIG) torch with a range of processing conditions. Th

The sternum is a critical structure of anterior chest wall but is an uncommon site for neoplastic involvement. Speedy diagnosis and treatment of sternal neoplasia is prudent to prevent circulatory collapse from mass effect to the mediastinum. When a new sternal mass is encountered, whether it is believed to be primary or secondary; malignancy needs

The relative option pricing performance of Extended Generalised Leland models is examined in this study. We generalise the extended Leland models based on the implied adjusted volatility introduced in the models. Non-parametric framework is fitted into parametric option-pricing framework based on the Leland models to achieve a more realistic option

The optimum growth media for the recombinant protein expression has the added advantage of improved cost effectiveness, enhanced down-stream processing, reduced wastewater, lower production costs and reduced investment in equipment. In this study a series of statistical optimization involves screening, classical optimization (OFAT) and response sur

Bahasa merupakan alat untuk menyatukan rakyat. Tanpa bahasa seseorang tidak mungkin menyampaikan maklumat yang dipelajari. Perkembangan yang berlaku di Malaysia ke atas bahasa kebangsaan amat penting untuk kemakmuran negara. Kajian ini bertujuan untuk mengkaji sejauh mana perkembangan bahasa kebangsaan di Malaysia, di samping dapat menyatukan rakya

Biodiesel as an alternative renewable fuel is increasingly been considered as blending components or replacement for conventional petroleum fuel. Although the acceptability of biodiesel in automotive application is relatively a successful story, it is an issue with regards to its materials incompatibility. When compared to diesel, biodiesel is more

Metal matrix composites (MMCs) have become attractive for engineering structural applications due to their excellent specific strength property and are increasingly seen as alternative to the conventional materials particularly in the automotive industry. In this study, a historical background on the development and application of metal matrix comp

In the present paper, we study forward quantum Markov chains (QMC) defined on a Cayley tree. Using the tree structure of graphs, we give a construction of quantum Markov chains on a Cayley tree. By means of such constructions we prove the existence of a phase transition for the XY -model on a Cayley tree of order three in QMC scheme. By the phase t

This study examines the impact of Shariah Board (SB) characteristics and BOD structure on the performance of Islamic banks in Malaysia based on three performance measurements: Zakat over Asset, Return on Asset (ROA), and Return on Equity (ROE). This study covers 15 Islamic banks in Malaysia for a study period from 2010 to 2018 consisting of the pre