Research Output | Dar Al-hikmah Library | IIUM Only
This case presents Khir, the CEO of Mamart Food, who was facing several challenges in the post-COVID-19 period. Mamart Food is a manufacturing small and medium enterprise (SME) located in Peninsular Malaysia operating in the frozen food industry. The case highlights the turbulence which Khir as a CEO had to face due to Mamart Food’s problem of pr